Graphics to improve visitor information, brighten up corridors and simplify wayfinding.
how do you help reassure families at the most stressful time?
The ICU at Southmead Hospital is a large, purpose built 48 bed Unit – one of the busiest in the country. This can be a frightening experience for patients’ families and visitors often arrive disoriented and overwhelmed.
The ICU clinical team empathised with this. They wanted a way to help families better understand what was going on for their loved ones in intensive care - why this beeping, what’s that machine, what’s happening?
They recognised that simple, visual graphics could improve the experience - to better orientate, inform and help people to understand this confusing environment.
Our graphics
We developed a suite of graphics for Southmead ICU, including:
• ICU equipment diagrams in one of the central spaces
• Welcome and information signs with a local feel
• Large-format wall art and printed leaflets.
the impact
Clear signage and explanations in plain english improved the ICU visitor experience. The local feel helps visitors relax, connecting the building more strongly to the community. And better understanding of the ICU environment reduces anxiety for family, carers and patients at a difficult and stressful time.
who we worked with
Dr Stephen M Robinson MBBS MRCP FRCA FICM, Consultant in Anaesthesia & Intensive Care
Julie Izzard, Matron
Ruth Sidgewick, Arts Programme Manager
Funded by
Southmead Hospital ICU Charity
